Product Manager: STRIBOS, Gijs
 

"The role of the product manager is in this case to know exactly the whole product line, which means pretty much all the wines produced in France or at least per region or per wine type. Planning tactical activities for the French wines is an equally important task as well as assessing the possibilities of innovation (are big innovations possible in the conservative French wine industry? Maybe it is becoming a need). He is also responsible for identifying market requirements for current and future products by conducting research. Knowing everything about the products’ specifications and the other similar products in the market, he is the best man to come up with a solution for the customer or a better positioning of the product in the market. This is of course to deliver a unique value, based on customer demands. Lastly, the Product Manager might want to analyse potential partner relationships. He might look at possible European cooperation although this is probably difficult to achieve (Help of the European Commission?)."

Communication Manager: LAIGNELOT, Jean
 

“There are two types of stakeholders who need information: insiders and outsiders to the company. The role of the Communication Manager will essentially be within the company to ensure that anyone who needs information at a given moment about a topic is able to access it. Concerning outsiders, He will monitor the awareness of the target market concerning what should be shared in terms of branding and product awareness. This means also aligning the brand image to the perception wanted. On top of this, he will have to choose the appropriate communication means, to implement and manage it..”

Sales Manager: VAN BERGEN, Guillaume
 

“His first role is to be focused on sales and distribution channels, he analyses data in order to meet the sales targets through effective planning and budgeting. Secondly, he is responsible for the sales and performances monitoring through brand promotion in association with the Communication Manager. Furthermore, he is able to provide a clear view of the sales force organisation and is aware of its operating structure. Lastly, he evaluates if the strategy is realistic enough to be applied to the defined markets.”

Market Researcher: VER HULST, Olivia
 

“The main task of the Market Researcher is to collect data in order to analyse it afterwards and to make recommendations in order to choose the right marketing strategy. It takes into account qualitative as well as quantitative information (competitive intelligence). Consequently, he is in charge of the data analysis using statistical methods (such as regressions, given the fact that conducting a survey for each country would be difficult) and can therefore provide a relevant situation analysis. Lastly, he knows the main characteristics of every target market, proposes segmentation models and suggests coherent marketing mixes.”